# Overview

> Product: **Pabbly Email Marketing** (v2)
> Base URL: `https://emails.pabbly.com/api/v2`
> Auth: Bearer via `Authorization` header
> Canonical: `/email-marketing/guides/overview`

The Pabbly Email Marketing API lets you programmatically manage subscribers, subscriber lists, campaigns, delivery servers, and custom fields. Integrate your Pabbly Email Marketing account with your own applications, automate list management, and trigger campaign sends from anywhere over standard HTTPS.

*Example request*

```bash
curl https://emails.pabbly.com/api/v2/subscribers \
  -H "Authorization: Bearer {{YOUR_API_KEY}}"
```

## Base URL

All endpoints are relative to the base URL below. Combine the base URL with the path on each endpoint to get the full request URL.

*Base URL*

```text
https://emails.pabbly.com/api/v2
```

## Requests and responses

The API accepts JSON request bodies and returns JSON responses. Send `Content-Type: application/json` on every request that has a body. Path parameters are interpolated into the URL; query parameters and body fields are documented per endpoint.

*Success response*

```json
{
  "success": true,
  "data": { /* … */ }
}
```

## Errors

When a request fails, the response status code reflects the error category and the body carries a human-readable message. Treat any non-2xx status as a failure.

| Status | Meaning |
|---|---|
| 200, 201 | Success |
| 400 | Bad request — missing or malformed parameters |
| 401 | Unauthorized — missing or invalid API credentials |
| 404 | Not found — the resource does not exist |
| 429 | Too many requests |
| 5xx | Server error — retry with backoff |

*Error response*

```json
{
  "success": false,
  "error": "A human-readable explanation"
}
```